About 65% of businesses claim generating traffic and leads are among their top marketing challenges. In fact, 96% of people who visit your website aren’t ready to make a purchase. With digital ads, you can generate more traffic, leads, and sales with ease.
Using Google Ads or Facebook Ads for the first time could prove costly if you lack experience, though. Instead of creating digital ad campaigns alone, consider hiring a professional.
Here are seven tips that can help you find the best digital advertising agency around. With their help, you can create effective digital ad campaigns. As you generate more leads and sales, your ROI will rise.
Get ready to experience growth and success this year! Learn how to find the best ad agency around with these tips today.
1. List Your Goals
Before rushing to hire a digital advertising agency, it helps to know exactly what you’re looking for. Not every agency will have the experience or services you need.
Instead of hiring the first team you find, make a list of your unique goals. Outlining your goals will help you find the right agency for the job.
Start by considering the challenges you’ve experienced in the past year. For example, your website might have a high bounce rate. If people leave your website without exploring, it could indicate a negative user experience (UX).
You might need a digital advertising agency that can help improve your website.
The landing page experience you provide can impact your Google Ads Quality Score. A low Quality Score will hurt your digital ad campaigns. You might have to pay more for the cost-per-click or struggle to boost your rankings.
Lower rankings will make it more difficult for you to appear in front of prospective customers.
Make a list of what areas you need help with. For example, you might consider:
Improving your website user experience
Updating your visual brand
Generating brand awareness and recognition
Writing compelling, attention-grabbing ads
Improving your ad rankings
Improving your advertising ROI
If you’ve used Facebook Ads or Google Ads in the past, review your previous digital ad campaigns. Look for areas that need improvement. Then, focus on finding a digital ads agency that can help you in those areas.
Understanding your distinct needs can help you find the right advertising agency for the task.
2. Look for Experience
Once you determine what type of help you need, start searching for digital ad agencies online. You can also consult your professional network. Ask other business owners if they’ve hired an ad agency in the past.
If they have, take the time to learn more about their experience with the agency.
For example, was the team able to accomplish the business owner’s goals? What services did the business owner request? How did their ad campaigns improve over time?
Once you have a list of agencies to choose from, learn more about each company’s professional history.
For example, how long has the business run and operated? Try to find a long-established ad agency. Determine how many clients they’ve helped over the years, too.
If you can, find an agency with prior experience helping businesses within your industry. Their previous experience might strengthen your campaigns. You’ll require less time using trial and error to create strong digital ad campaigns.
A company that has years of experience will already have a process in place. You can leverage their experience and expertise, too. These teams will have an easier time answering your questions.
An inexperienced ad agency, on the other hand, might waste valuable time when building your campaigns.
If they waste your time, they’ll likely waste your money, too.
3. Consider Their Services
Make sure to ask each digital advertising agency about the services they offer. Make sure the services they offer align with your goals.
For example, you might need to hire an agency that offers web design and development services. These agencies can help by building your ad landing pages. Creating dedicated landing pages for your ads can help you generate more leads and sales.
Otherwise, the language on your digital ads might not align with what appears on the landing page.
Ask each agency if they offer both Google Ads and Facebook Ads services. Otherwise, determine if they have experience with text versus display ads. Ask if they offer retargeting and geofencing services, too.
Ask the agency about the benefits of each service they offer. Make sure the services you choose align with your overall goals.
4. Review Case Studies
Paid advertisements have a 200% ROI. In fact, pay-per-click advertising generates twice as many website visitors as SEO. Ads can also boost brand awareness by 80%.
Ask each ad agency if they have case studies from their previous ad campaigns. Reviewing case studies can help you determine if they’ll achieve your goals. Determine what key performance indicators they tracked for their previous clients, too.
If the agency can’t offer case studies, ask how they know they helped their previous clients.
5. Read Reviews
Ask each agency to provide references and reviews. Try to speak with three of their recent advertising clients. Speaking with their clients can help you learn more from the perspective of someone who was in your shoes.
Ask the client if they’re satisfied with the results of their campaigns. Determine if they encountered any issues while working with the agency, too.
Choose an ad agency that already has a strong reputation in their industry.
6. Discuss Their Process
Talk to each agency about their process. They should start by researching your business, customers, and competitors.
Learning more about their process can help you find an efficient team. An experienced team will already have a plan in place.
7. Gather Quotes
Gather quotes from three different agencies on your list. Determine what’s included with their pricing, too.
Then, compare your options. If one price seems too good to be true, scratch that agency off your list. Don’t choose a team that will cut corners.
Awesome Advertising: 7 Tips for Choosing the Best Digital Advertising Agency
Finding the best digital advertising agency around shouldn’t feel time-consuming. Instead, use these tips to narrow down your choices. Then, find an experienced team capable of accomplishing your goals.
With their help, you can reach more customers and generate more business than ever before.
Eager to get started? We can help.
Contact our team today to discuss your next digital ad campaign.
