When speaking to clients regarding digital performances, there is one single question that seems to be on everyone’s mind above all others: “How visible are we online?” It’s a perfectly reasonable concern to have. You could have the best product, content, or website design in the world, but if you’re not visible to your intended search queries, then none of these things matter. For example, businesses focused on video marketing in Florida need to ensure their online presence stands out amidst fierce competition.
This is where SEO visibility score comes in. This will allow us to get a better understanding of how many times your website comes up in search engine queries compared to your competition. But what constitutes a good score? And more importantly, what does this mean in regards to helping you climb up to a higher position?
What are SEO Visibility Scores?
Your SEO Visibility Score is defined as a percentage of clicks you could potentially be receiving based on your ranking on a series of search engine results. If you’re ranking number one on a very popular search engine query, then your visibility on this particular search term is high. If you’re ranking number 300 on a search term that no one ever uses, then your visibility on this search term is zero.
Most SEO tools use this score to calculate your ranking position for each keyword in your portfolio based on their search volume and click-through rates for each position. If you’re scoring 100% on this score, it means you’re ranking number one on every keyword in your portfolio. That means you’re getting every single click possible from people searching for those keywords.
The thing is, this is completely impossible to achieve as a business in any industry. Even the largest and most dominant businesses in the most competitive industries are rarely above 30-40% on this score. Rather, your website visibility score helps you understand how your site stacks up against competitors by providing a clear benchmark.
Now, it is important to understand that the context plays a very important role in this regard. If you’re scoring 15% on the visibility score and your top competitors are scoring 8-12%, then you’re winning in the marketplace. In other words, when evaluating your results, it’s essential to ask…what is a good search visibility score for my industy? The answer often depends on how you compare to your industry peers.
To begin with, it is important to identify your top three to five competitors based on the audience and the keyword that your website targets. Analyzing their visibility score for SEO can provide valuable insights. To get the various metrics of the competitors’ visibility, you can use SEMrush, Ahrefs, Moz, and so on.
What Drives Visibility Scores Higher?
If you’re interested in improving your SEO visibility, then there are a number of factors that you need to put into consideration on multiple fronts. To begin with, we have three main areas that we concentrate on to ensure that we improve the visibility of any website that we’re working with.
The first area that we concentrate on is the quality of the content that the website publishes to its audience. As of now, it is very easy to identify low-quality content through Google’s algorithm, and that is why we ensure that we provide quality content to the business that will not only help in attracting the audience to the website but will also provide the most accurate information to the audience as compared to other competing websites.
The second area which we focus on when we improve the visibility of a website is the technical optimization of the website. This can be done in a number of ways, including the improvement of the website’s page speed and the ease with which the website can crawl the website.
Finally, we have the backlink authority, and to achieve this, we assist the businesses in acquiring backlinks from other authoritative websites in the same industry, and this helps in increasing the visibility of the website on Google’s results page.
Turning Visibility into Business Results
Having a high visibility score does not just look good on paper; it also directly correlates to more organic traffic, and organic traffic has a higher conversion rate than paid advertising, since people are actively searching for solutions that your business offers. When we work with a client to increase their visibility from 10% to 20%, for example, we’ve seen organic traffic increase two to three times.
The Secret to Increasing SEO Visibility
It’s all about consistency. Yes, it does take time for your SEO visibility to increase, but the payoff is well worth the investment. SEO visibility is an asset that will compound and generate additional revenues for your business in the future.
We’ve seen businesses dramatically shift the course of their growth by methodically working on their SEO visibility over a series of quarters. Are you ready to benchmark your current SEO performance and begin a strategic plan to outperform your competitors? We can help at Trigger Digital!