About 93% of businesses generate new customers through branded video content.
Consumers spend about 6 hours and 48 minutes a week watching online videos. Video content is now the number one source of information for 66% of people.
Developing a pre-roll video ad as part of your marketing strategy could help you reach more customers online. You can boost brand awareness, generate website traffic, and start gaining new leads.
What is pre-roll video advertising, exactly? How can you start using them as part of your marketing strategy?
Keep reading to find out! After reading this guide, you could discover a new way to boost your business.
Set your brand up for success. Read on to learn everything you need to know about pre-roll advertisements today.
What Are Pre-Roll Video Ads?
First, let’s answer the question that likely brought you here: what are pre-roll video ads?
Think of pre-roll ads as an elevator pitch for your product, service, or brand. You can give consumers a small sample of who you are and what you do. Then, you can direct them to a landing page on your website.
With video advertisements, you can reach consumers anywhere in the world. Remember, people are already watching online videos daily. You can appear in front of those customers to generate brand awareness.
Pre-roll videos appear before the main video people are trying to watch online. These videos can include YouTube videos, social media posts, or films.
These videos get their name because they appear before the actual videos people want to see.
You can use video advertisements across multiple channels to reach customers online.
Pre-roll advertisements force people to stop and pay attention.
They’re usually short, too. Most pre-roll advertisements last only 15 to 30 seconds. Some platforms, however, allow for 60-second ads.
Some platforms, like Twitter, allow people to skip the ad after a few seconds. Other platforms require viewers to sit through the entire ad.
Whether or not people decide to skip the ad, they’re still effective!
One study found that ad recall, brand awareness, and purchase consideration occur the moment people watch a video ad. It doesn’t matter if it’s only a second! You can still make an impression on potential buyers.
Even if people don’t watch the entire video, you can successfully reach customers online.
Why You Should Use Them
Still on the fence about using pre-roll video ads? Here are a few ways video advertisements could benefit your business.
Generate Brand Awareness
If consumers don’t see your content online, they might never realize your business exists. They might decide to choose one of your competitors instead.
Before that can happen, consider developing a digital marketing strategy that involves video content. Pre-roll video advertising can help you generate brand awareness.
About 80% of consumers recall a video ad they watched in the last 30 days.
Each time someone views one of your video ads, you’ll generate a little more awareness. After repeat exposure, awareness might become brand recognition. Consumers might start remembering your brand without prompting.
The next time they need your product or service, they might recall your pre-roll ad. Then, the consumer might decide to visit your website directly.
From there, you can turn that interested consumer into a paying customer.
Remain Competitive
By 2021, the projected video advertising cost will be about $37.4 billion. That’s a 12.5% increase from last year.
By 2025, the global video advertising revenue could reach $456 billion.
About 85% of video marketers already advertise on YouTube.
Businesses are already using video advertisements to reach customers online. You don’t want to fall behind.
Instead, consider working with an experienced video production company. They can help you create ineffective video advertisements.
With their help, you can start wow-ing customers. You can make a stronger impression than your competitors. You might have an easier time getting ahead of the competition as a result.
Generate Website Traffic
Once people see your pre-roll ads, they might want to learn more about your business. You can use a strong call to action on the ad to direct them to your website.
From there, people can learn more about your product or service. Informing and educating your audience could help brand trust grow. If people trust your brand, they might decide to give you a try.
You can boost your credibility and stand out from the competition as a result.
Boost Leads and Sales
You can also use pre-roll video advertising to generate more leads and sales this year.
People can click on your pre-roll ad to visit your website. Once they learn about your offerings, they might want to give you a try.
Remember, you can use your ads and video content to boost your credibility, allowing brand trust to grow. Generating brand trust could lead to more leads and sales.
The cost of your pre-roll ads will pay for itself. As you start generating leads and sales, your ROI will rise. You could set your business up for lasting growth as a result.
Creating the Best Pre-Roll Ads
Consider working with an experienced video production company. They can make the most of the 15 to 30 seconds you have for your ads.
It’s important to make a strong first impression within the first few seconds. Grabbing the viewer’s attention will ensure they keep watching. Meanwhile, you might have an easier time building brand recall.
It’s important to consider your target audience, too. You can personalize your content to better appeal to customers.
You can use a pre-roll ad to demonstrate your distinct value. Highlighting your value can help pique the consumer’s interest.
Then, you can use a compelling call to action to direct people to click on your ad. Once they reach your landing page, you have the chance to turn them into a lead.
Consider working with an experienced video production company to get started.
What Are Pre-Roll Video Ads?: Your Guide to Awesome Advertising
To recap, what are pre-roll video ads? They’re 15 to 30 seconds of advertising that appear before video content online. Using a pre-load ad could help you generate awareness, web traffic, and leads.
Remember, you don’t have to develop your video advertisements alone. We can help.
Contact our team today to get started.
