Video consumption has revolutionized the way consumers engage with businesses. This is the reality we witness on a daily basis with our clients. The businesses that are not adapting their visual strategy are struggling to get their attention, and the ones that are pushing the new formats are blowing the roof off. The days of simply putting a TV ad on YouTube are over.
We understand that it can be a daunting task to keep up in today’s environment. What was effective five years ago is not relevant today, and it seems like a new social media platform pops up overnight. In an effort to help you sift through the noise, we’ve put together some of the most effective video marketing ideas you might want to consider!
1. Mastering Short-Form Video Content
The emergence of TikTok, Instagram Reels, and YouTube Shorts has shown that attention spans are not what they used to be. Our experience shows that the shortest form of video content, at least for now, is the most effective way to raise brand awareness.
What we recommend doing with clients here is to aim for authenticity over production value. The shiny, highly-produced ads that come out can be a failure on these platforms because they appear, well, like ads. The successful brands, on the other hand, are using smartphones to capture a behind-the-scenes look, a tutorial, or an attempt at humor regarding the latest trends in the industry. This approach enables us to personalize the brand and establish a relationship that feels more authentic than transactional.
2. Taking Advantage of Live Video Broadcasting
One of the greatest benefits that livestreaming provides is the ability to engage with your audience in real time. We have witnessed fantastic engagement levels for brands that have used live video for Q&A sessions, product launches, and exclusive interviews. There is something about the unfiltered nature of livestreaming that cannot be replicated by pre-recorded video.
As we assist brands with planning a live strategy at Trigger Digital, we emphasize building a community. Viewers are able to comment and ask questions, which allows the host to respond to them personally. Two-way communication is what establishes trust and loyalty. There are real people behind the logo who are ready to interact with them.
3. Interactive Videos and User Engagement
Passive viewing is a thing of the past. Today, there is a huge transition towards interactive videos, where the viewer is not merely a passive observer but becomes a participant. This is achieved through the addition of features such as polls, quizzes, or clickable hotspots to the video player.
For instance, we can develop a video where the customer gets to build their own journey by clicking options on the screen, or a demo of a product where clicking on the item gives more information about it. This will give the customer more time with the content because it will give them a chance to play with it.
4. Using Personalized Video Messages
Personalization is the key to successful marketing these days, and video is no different. Often we use the power of the personalized video message to help our clients cut through the clutter of the inbox. This is more than simply inserting a first name into the subject line.
We use technology to enable sales and support teams to send personalized video responses to selected customers. It may be in the form of a thank-you message following a purchase or a customized onboarding tutorial and helps to make the customer feel special. We’ve seen tremendous improvement in the open rates and click-through rates when using video over traditional text-based emails because it provides a human touch.
5. Implementing Shoppable Video Ads
The fewer the steps between seeing the product and the purchase, the better. This shopping video enables the purchase of the product directly through the video interface. This shopping video will be highly incorporated into the strategy of social media and e-commerce sites.
If a consumer sees a product of their interest in a video, they can simply click on a link to get product information and put it in their shopping cart without leaving the video player. The reason why we think it is one of the most effective ways of attributing ROI for your video efforts is that it is very direct.
Whether you’re searching for affordable video marketing, creative video commercial ideas, or the expertise of a marketing agency in Florida, the opportunities in video are extensive.
Begin Experimenting with Your Strategy
The world of video marketing is full of interesting and varied opportunities. Whether or not you opt to dive into the world of livestreaming or the optimization of shoppable ads, the key is to simply start experimenting. We urge you to give these a try and find out which one works the best for your particular market. Should you require assistance on how to properly execute these concepts, we are here to help at Trigger Digital!