In case you didn’t know, Google Search Console is an effective tool for finding content ideas. By using the data that is provided in the Google Search Console, you can find out what people are searching for and then create content around those topics. Let’s learn more about the tool and how you can use it to optimize your strategy.
Seek Ranking Opportunities
Google Search Console provides you with a wealth of data about your website’s performance in Google searches. One way to use this tool is to identify ranking opportunities within your existing audience. Often, businesses think that they have to constantly find new audiences…but what if you haven’t maximized the potential of existing audiences?
Learn How People Interact with Results
Next, Google Search Console can help you understand how searchers interact with your website’s results. After all, it’s not just about ranking highly…it’s about ranking highly AND getting people to click on your result. The “Search Results” section of Google Search Console will show you how often your website appears in Google search results, and how often people click on your result. As we all know, this is called your “click-through rate” (CTR).
When it comes to SEO content ideas, your CTR can be a goldmine of information. If you see that your website has a low CTR for certain keywords, it could mean that your title and/or description need to be more compelling. Or, it could mean that your website’s results are being buried on the second or third page.
In the Performance tab of the Google Search Console, you can learn the average position, total clicks, average click-through rate, and total impressions. Here are a few tips on how to use this data to come up with great SEO content ideas:
Boosting Your CTR
If you want to boost your CTR, we highly recommend working with a Palm Beach SEO agency because they have the tools and experience needed to improve your website’s ranking. If you’re not ready to invest in an agency, you can optimize meta descriptions, change your titles, or smarten your URLs.
Check Backlink Performance
Next, you can get content ideas for SEO by looking at your backlink performance. In Search Console, go to the “Links” report to see which links are driving traffic to your site. If you see a lot of links from a particular site, you can try reaching out to that site to see if they’ll link to your content. Also, learn what type of content tends to generate the most backlinks on your website. This will give you an idea of the kind of content that people are interested in and help you come up with new ideas for SEO-friendly content.
Update Pages Losing Traffic
Another way to get content ideas for SEO is to look at pages on your site that are losing traffic. In Search Console, go to the “Search Traffic” > “Search Analytics” report. Then, click on the “Pages” tab to see a list of pages on your site and how much traffic they’re getting from Google. If you see a page that used to get a lot of traffic but now has less, that’s a good candidate for an update. You can add new content to the page or make changes to the existing content to try and improve its ranking.
Using all these different techniques, you can use the Google Search Console to your advantage and come up with some great content ideas that will help improve your SEO!
