Search Engine Optimization in West Palm Beach, Florida
Trigger Digital is an experienced SEO company in West Palm Beach, Florida. Offering link building, on-site web optimization, and content syndication, our professionals have many years of experience generating positive results for clients.
West Palm Beach Local SEO Experts for Local Businesses
We take pride in providing local SEO services in Florida. We are a West Palm Beach-based digital marketing agency that cares about our community and the companies we do business with. It is our goal to help every local business that comes to us for help. By ranking those businesses at the top of Google, we can ensure that people in West Palm Beach searching for specific products and services find the right companies, receive the help they need, and everybody benefits.
On-Site SEO
During the initial stages, we’ll prioritize on-site optimization, which takes place on the back-end. We’ll enhance the website by optimizing meta descriptions, media, H tags, page titles, URLs, and more. Once these foundations are in place, we can then move on to user-facing content and ensuring the content resonates with visitors, while also improving SEO performance. This first month lays the groundwork for everything else that follows, and it can even include additional content, social profiles, map embeds, sitemaps, deeper linking silos, and structured data.
Citations and Google Maps Listings
Many businesses in West Palm Beach miss out on referral traffic from the Google Maps Listings. Google Maps convert exceptionally well on mobile devices and offer three different calls to action. Mobile users can call, visit your website, and get directions with a single click. Part of a successful SEO Palm Beach strategy for businesses should start here. Maps optimization is a great way to build local relevance and get in front of the people searching for your services. To achieve this, we deploy aggressive SEO strategies to get your maps listing published on other local, relevant websites. We also build out branded citations in local directories, that help your business establish local authority online, and in your community.
Off-Site SEO
The initial on-site SEO optimization is followed by a month-to-month campaign to build authority and credibility. Primarily, this is achieved with contextually-relevant linking strategies – we find websites in your niche, create content as a guest post, and ensure the content has backlinks to your website. As well as sending referral traffic, this strategy will improve valuable metrics as known SEO factors. Alongside link building, our off-site SEO strategies can incorporate the creation of branded content, distribution through blogging platforms and social media, and numerous other techniques tailored to your needs.
How Long Does It Take To Rank For West Palm Beach Keywords?
Although this is a common question, there is sadly no universal answer. Instead, it depends on the nature of your business, the competition, your existing strategy, and other factors. While those in a small market with little competition might see page-one results within three months, those in more competitive industries may need six months or more. In our experience, examples of competitive industries include the medical and legal sectors. You’ll also find that ranking for local keywords in West Palm Beach generates faster results compared to Tampa and Florida. Therefore, we’ll carefully create a tailored strategy that balances budget, goals, competition, and timeline.
Reports - Tracking Rankings
During the initial stages, we’ll work together to identify valuable keywords. That is, those that convert, generate relevant traffic, and have buyer intent. Over time, we can then track the rankings of these important keywords to give an overall indicator of progress. You’ll know that your Palm Beach SEO strategies are working if your website has moved from the fifth to the first page of search results for a keyword. As well as sending an SEO report each month, we’ll consider keyword variations and new keywords that complement the strategy. Tracking rankings allows you to see tangible results as your presence grows on Google.
Google Analytics - Tracking Traffic
In addition to keyword tracking, we also include data from Google Analytics to show you where your traffic is coming from. Rankings reports are excellent for identifying what keywords are performing well, but knowing how much traffic is generated from those keywords is just as important. We will install and configure Google Analytics on your website if it has not already been installed, from there, Google will show us how many people are clicking out of the search engine and to your site. We call this referral traffic from Google.
What Types Of Businesses Do You Provide SEO For?
West Palm Beach, Florida, has enough diversity in business that there is something for everyone. We provide complete SEO services for every type of business and successfully rank our clients above their competitor’s websites. Our West Palm Beach SEO services can be customized to meet your budget, and this allows us to work with small mom and pop shops, as well as larger multi-location businesses in Florida.
INDUSTRIES WE PROVIDE SEO SERVICES IN WEST PALM BEACH
- SEO For Dentists
- SEO For Orthodontics
- SEO For Chiropractors
- SEO For Acupuncture
- SEO For Plastic Surgeons
- SEO For Veterinarians
- SEO For HVAC
- SEO For Plumbers
- SEO For Restaurants
DIY SEO
We realize that not every business in West Palm Beach can afford to pay for SEO services. As another local business, we wanted to give back to our community by creating a short, yet actionable list of SEO variables that can help you rank better until you can afford to hire an West Palm Beach SEO Agency. Items on this SEO list may be familiar to some and new to others. Take a look at the list and try to apply as many of these things as possible to improve your local rankings in Google.
Some of these items may be easy to implement, while others can be a little more difficult. You should be able to search Google for information on implementing any of these strategies for your business.
SEO CHECKLIST FOR LOCAL BUSINESSES
- Add your keywords to your URLs
- Add your keywords to your page titles
- Add your keywords to your metadata
- Add optimized media to your pages
- Purchase a SSL certificate
- Invest in quality hosting
- Make sure your site is mobile-friendly
- Monitor your page speed
- Blog consistently
- Embed your map
- Add an XML site map to your footer
- Use structured data
- Link social profiles
- Add your business to local directories
Trigger Digital - West Palm Beach SEO Agency
Trigger Digital offers many other services besides SEO in Palm Beach, and we provide our services to businesses outside of West Palm Beach including Fort Myers, Miami, Tampa, Jacksonville, Orlando, Daytona Beach, Palm Beach, Panama City, Pensacola, Fort Lauderdale, and Titusville.
If your Florida business is looking for a West Palm Beach SEO Company to handle your online marketing needs, look no further than Trigger Digital, your experts in Local SEO in Florida.
OTHER DIGITAL MARKETING SERVICES WE OFFER IN FLORIDA
LEARN MORE ABOUT SEARCH ENGINE OPTIMIZATION (SEO)
SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing.
SEO is the process of optimizing your search engine to show up in the top positions of the search engine results organically. SEM is the process of paying to bid on keywords to show up at the very top of the page, in the paid ad positions.
There are many, so they are not limited to these – but we would say: A secure and accessible website, page speed, mobile friendly, domain age, URL and authority, optimized content, user experience, links and a lot more.
It can help by displaying your website higher in the search engine results. When someone searches for a product or service that your business offers, showing up high organically is a sign of trust and authenticity to users. A lot of trust is placed in the first few positions of a search engines results. It is the difference in being on main street, or down a dark alleyway that nobody uses.
Being found more organically leads to more traffic to your site, which leads to more sales.
The higher you rank organically for a term, the more traffic you’ll get. The top few organic positions for certain keywords can lead to hundreds or tens of thousands of free traffic depending on the keyword.
Organic search traffic is free visitors to your website for products and services that you offer. The traffic finds you because you show up on page one of the search engine results.
Imagine a spider web, and each ring of the web is a backlink. The more backlinks you have, the bigger your web becomes. The bigger your web is, the more attention it gets from people walking by. Google is the “people walking by”.
There is way to much to this answer to list here, but in a nut-shell: search engines want to serve the most relevant content for every search on their website. So search engines send out crawlers that crawl websites across the web and then categorize their content. That content is then served to people when they search for something, depending on how high your website ranks that content could be served on page 1, or page 1000 of the search engine results. As we all know, the best place to hide a body is on page 2 of a search engines results.
With their main mission of serving up the most relevant content to people, search engines can change their criteria of what qualifies as good content. Many times people figure out little ways to game the system. For example people used to stuff keywords onto a page, then make them blend into the background of the website so a user would not see them, but the crawlers would still read them, making a web page then seem like it has thousands of relevant keywords on a page thereby increasing it’s relevancy in the eyes of the search engine and ranking it higher. Search engines figure these tricks out and will make changes to account for them.
Local SEO focuses on ranking your website locally for your products and services. It might be very hard to rank high nationally for some search terms, and much easier to rank for them locally in your area.
We do extensive keyword research to develop the keywords we want to rank for.
White hat SEO follows Google’s guidelines and improves user experience, while Black Hat violates those guidelines with the aim of gaming the system and typically has no regard for user experience.
It really depends on a lot of factors – the good news is you can implement an SEO plan for virtually any budget. Like all things, the more budget you can allocate towards something, the sooner your desired results will be produced.
Conversion Driven Digital Advertising Agency in West Palm Beach, Florida
