Video & OTT/CTV Advertising Agency in West Palm Beach, Florida
Video advertising allows businesses to reach potential customers across YouTube, mobile devices, websites, and streaming TV platforms. Video ads are one of the most effective ways to build brand awareness, explain products and services, and stay in front of potential customers across multiple devices.
Video advertising campaigns can run across YouTube, mobile apps, websites, and streaming TV platforms such as Hulu, Roku, Amazon Fire TV, and other premium streaming services. These campaigns help businesses increase brand awareness, website traffic, leads, and online sales.
- YouTube, OTT & Connected TV expertise
- Advanced audience targeting across devices
- Campaigns optimized for brand awareness and conversions
YouTube Advertising Campaigns That Drive Engagement
YouTube advertising allows businesses to show video ads before, during, and after YouTube videos. These ads can be targeted based on demographics, interests, search behavior, and specific types of content that users watch.
YouTube ads are often used to:
- Increase brand awareness
- Promote products and services
- Drive website traffic
- Generate leads
- Increase online sales
- Retarget website visitors with video ads
YouTube advertising is a great way to reach potential customers while they are watching video content and researching products or services online. YouTube advertising combines search intent, video engagement, and audience targeting into one powerful platform.
Mobile Video Advertising Across Apps & Websites
Mobile video ads allow you to reach users where they spend the most time – on their phones. Mobile video ads can be served to users while they are using mobile apps, browsing websites, and watching online content on their phones and tablets. Mobile video advertising is often used as part of geofencing campaigns and retargeting campaigns.
Mobile video ads can also be used to target users within specific locations, capture devices that enter those locations, and continue serving video ads to those devices after they leave the location.
For more information on location-based advertising and device retargeting, see our Geofencing Advertising page.
Streaming TV Advertising (OTT & Connected TV)
Run TV-style commercials on premium streaming platforms with precise audience targeting. Streaming TV advertising, also known as OTT (Over-The-Top) and Connected TV advertising, allows businesses to run video commercials on streaming platforms and television networks instead of traditional cable or broadcast television. These ads appear on large screen TVs through smart TVs and streaming devices such as Roku, Amazon Fire TV, Apple TV, and other connected devices.
Streaming TV ads can run on premium networks and streaming platforms such as:
- HBO Max, Paramount+, NBC, ABC, FOX, Discovery Channel, Food Network, ESPN, Golf Channel
- Hulu, Roku, Amazon Fire TV, Peacock, Pluto TV, Sling TV, YouTube TV
These ads look just like traditional TV commercials but are delivered through streaming platforms and can be targeted to specific audiences instead of broad television audiences.
Streaming TV advertising is often more affordable than traditional broadcast TV advertising and allows businesses to run TV commercials without the high cost of traditional television media buys.
Target the Right Audience with Streaming TV Advertising
The biggest advantage of OTT and Connected TV advertising is the ability to target viewers, not just programming. While streaming TV ads can run on specific channels or during certain programming, the most efficient way to use OTT and Connected TV advertising is to target the person rather than the program.
Streaming TV campaigns can target:
- Demographics
- Interests
- Household income
- Geographic locations
- Existing audience segments provided by the platform
- Website visitors (retargeting)
- Customer lists and CRM data
- Custom audiences built from users who visit relevant websites across the internet
This allows businesses to run TV commercials in front of the right audience instead of paying for broad television advertising where many viewers may not be potential customers.
Streaming TV advertising combines the branding power of television with the targeting and tracking of digital advertising.
Tracking Leads & Purchases From Streaming TV Ads
One of the biggest advantages of OTT and Connected TV advertising compared to traditional television advertising is the ability to track performance. Traditional broadcast TV advertising typically cannot track leads, website visits, or sales directly from TV ads, but streaming TV advertising allows us to track user activity after they see an ad.
We can track when users:
- Visit the website after seeing a TV ad
- Fill out a form
- Call the business
- Make a purchase
- Complete other important actions on the website
Tracking can be done for both large screen Connected TV ads and OTT video ads across multiple devices. This allows businesses to measure the performance of their TV advertising and understand how many leads and sales were generated from streaming TV campaigns.
Unlike traditional TV advertising, OTT and Connected TV campaigns provide measurable performance data tied to real business outcomes.
How Video & Streaming TV Advertising Fits Into Your Marketing Strategy
Awareness Channel
Streaming TV and video advertising drive brand awareness and engagement, capturing attention with high-impact visuals. Social media advertising also builds awareness by reaching audiences based on interests and behavior, even before they search.
Reinforcement
Programmatic and geofencing advertising reinforce your message, keeping your brand in front of potential customers across the web and in real-world locations. These channels support search and social campaigns, while retargeting ensures users stay engaged throughout the journey.
Multi-Device Reach
Your campaigns reach audiences across TV, mobile, and desktop, maximizing visibility wherever your customers are. By combining these channels, you create a full digital marketing strategy that drives brand awareness, website traffic, leads, and sales.
High-Impact, Non-Skippable Video Ads
With OTT and streaming TV ads, your message is non-skippable, ensuring viewers watch your content from start to finish. These high-impact ads drive higher completion rates and leave a lasting impression, boosting brand recall and engagement across screens.
By delivering your video ads on premium streaming platforms, you reach the right audience in a brand-safe environment. This approach combines the reach of traditional TV with the precision of digital targeting, making every impression count and turning viewers into loyal customers.
What Makes an Effective Video Ad?
The most effective video ads grab attention within the first few seconds, using bold visuals and dynamic storytelling to stop viewers from scrolling past. They deliver short, engaging messaging that communicates your value clearly and quickly.
A strong call to action directs viewers toward the next step, whether it’s visiting your website, booking an appointment, or making a purchase. By combining eye-catching visuals, concise messaging, and a clear CTA, your video ads maximize engagement, boost brand recall, and drive measurable results.
Learn More About Digital Video Advertising
OTT (Over-The-Top) and Connected TV advertising deliver video ads to viewers via streaming platforms and smart TVs instead of traditional cable or broadcast. This allows businesses to reach audiences on devices like Roku, Amazon Fire TV, Apple TV, and other connected streaming devices.
OTT ads are digitally targeted, so you can reach specific audiences rather than broad television households. They are often non-skippable and measurable, offering higher engagement and better ROI than traditional broadcast TV.
While OTT and streaming ads excel at brand awareness, they can also drive leads through clickable CTAs, landing pages, and retargeting campaigns. Trigger Digital integrates video ads into multi-channel funnels to turn attention into actionable results.
Results are tracked through digital metrics such as completion rates, engagement, and website traffic from connected devices. We also measure audience targeting effectiveness and conversions to show real ROI for your campaigns.
Budgets vary depending on audience size, campaign duration, and targeting options. Trigger Digital creates scalable campaigns to fit small, medium, or larger budgets while maximizing performance.
Professionally produced videos are ideal for high-impact campaigns, but well-designed short-form content can also perform effectively. Trigger Digital can guide you on creating or repurposing video assets for maximum engagement.
Ready to Advertise on YouTube, Mobile, and Streaming TV?
Video advertising across YouTube, mobile devices, and streaming TV platforms can help your business reach potential customers across multiple devices and build brand awareness while supporting your lead generation and sales campaigns.
Conversion Driven Digital Advertising Agency in West Palm Beach, Florida
