Advertising is about reaching people where they spend time. In this day and age, that’s online!
Programmatic online advertising works by connecting publishers (people with websites) and advertisers (you) together. Publishers have people who visit their websites, their website traffic is their inventory. Advertisers (you) want to reach lots of people. Publishers put their inventory up for auction and organizations like ours bid on and win that inventory and then serve your ad.
Depending on your definition of “results” that can happen immediately, or it can happen within days, weeks, months or longer. We’ll start seeing impression delivery almost immediatly when we launch a campaign, that means your ad is being served and people are seeing it. If your goal is to get exposure, then your results have started! If you are looking to generate a conversion, that can take longer and depends on multiple factors.
You can reach a lot of people, based on interests, behaviors, characteristics and several more data points for a comparatively affordable investment.
All forms of programmatic display ads are available. Including your everyday banner ads on websites, mobile geofencing, mobile behavioral, mobile in-app ads, IP Targeting, Retargeting, Video etc.
Marketing is identifying a customers needs, then figuring out how to best meet those needs. Advertising pushes your product or service as the best solution to their needs.
We use a demand side platform (DSP) to buy inventory and data and run campaigns.
We put a lot of thought into the strategy behind the campaigns we run, testing audiences and creative and overall managing the campaigns.
We believe our campaign results are superior and we feel that way due to the feedback we get from our clients who often times are coming to us from other companies that did not perform up to their expectations.
