If you want to learn how to conduct an effective enterprise website SEO audit, there are a few common mistakes you should avoid. Sadly, we’ve seen even experienced West Palm Beach SEO specialists make these mistakes. Whether you’re doing SEO for large websites or small websites, you must avoid these mistakes.
- Not considering the user experience: It’s important to always consider the user when conducting SEO audits. This includes making sure all landing pages are easy to navigate and highly informative, that there is no duplicate content that could confuse search engines, and that the content is well-written and engaging. The user experience should always be a priority when conducting an SEO audit. After all, search engines will index the pages based on how visitors interact with them.
- Forgetting accessibility: Accessibility is a critical factor of SEO. It’s necessary to ensure that your website is fully accessible for users with disabilities and those who use assistive technologies like screen readers. This includes optimizing images and other content with descriptive alt text, avoiding navigation menus that require mouse-based interactions, and ensuring that all elements are properly labeled.
- Forgetting on-page ranking factors: The on-page elements of a website are the most important for SEO. This includes titles, headings, meta descriptions, page speed, internal linking, and more. All of these elements need to be optimized for the website to rank well in search engine results. However, they sometimes go forgotten. Businesses work so hard on off-page SEO efforts, such as Link Building and press releases, that they forget to audit their website.
- Not crawling before making changes: SEO audits are the first step before any changes are made. A web crawler is a program that visits each page on a website and generates reports about the website. It looks at broken links, page titles and descriptions, page load speed, and more. Crawling a website before making any changes will help provide a snapshot of the website’s current performance.
- Ignoring off-page ranking factors: We mentioned off-page SEO earlier, and it’s important to remember that these efforts are just as important as on-page SEO. A website may have perfect on-page SEO, but if other websites aren’t linking to the website or referencing it in some way, this will diminish its chances of ranking well in search results. Make sure to keep an eye on backlinks and monitor any potential link-building opportunities that could improve website rankings. As you’ve probably guessed, these two aspects are just as important as each other.
- Not choosing an expert: From a business perspective, you should get an enterprise website SEO audit report done by a professional. Doing this alone is hard and usually leads to ineffective results. An experienced SEO marketer or consultant can analyze the on-page and off-page aspects of your enterprise website, and provide you with valuable insights and recommendations to improve rankings. With their help, you can also identify any technical issues, such as broken links, crawl errors, and more.
- Not measuring results: Finally, an enterprise website SEO audit report should also include analytics. This is important to track the performance of your website and monitor any changes that have been made. By tracking results, you can quickly spot any issues that need to be addressed or areas where further improvements can be made. A good SEO audit report should also provide suggestions on how to use data to optimize the website and maximize ROI.
Ultimately, an enterprise website SEO audit should provide you with valuable information and actionable insights that will improve the website.
