If you’re like most business owners, you’re always looking for new and innovative ways to market your company. But with so many digital marketing options available, it can be difficult to know where to start. That’s why we’ve compiled a list of lesser-known digital marketing tips that will help you stand out from the crowd this year. Let’s move away from the obvious and offer some secrets you may not have heard as frequently.
The 80/20 Rule
Firstly, it’s important to focus your efforts on the platforms that will have the biggest impact. However, once you’ve found effective platforms, you shouldn’t just advertise the whole time. The 80/20 rule says that 80% of the content you post should be helpful and informative, while only 20% should be promotional. This will help you build trust and credibility with your audience rather than just frustrating them.
Offer Free Things
Who doesn’t love free things? Offering something for free is a great way to generate leads and get people interested in your product or service. However, make sure that what you’re offering is actually valuable and relevant to your target audience. There’s no point in giving away something that nobody wants.
Tell Stories
As well as free things, people also love stories. They’re a great way to connect with your audience and make them feel something. When you’re creating content, try to tell stories that will resonate with your readers. Make them feel something, whether it’s happiness, sadness, anger, or anything else.
One of the most common tips that young authors are told is to make people feel something, whatever that something may be. When people feel, they’re more likely to act.
Consistency is Key
Posting five YouTube tutorials in a week and then nothing for six months is a waste of resources; you’re much better off posting one video a week for six months. Why? Because consistency is key. Your audience wants to know that they can rely on you for content – they want to be able to come back week after week and get their fix.
This is one of those tips that a lot of people overlook, but it’s so important if you want to build a solid following.
Quality Over Quantity
Again, this is something that a lot of people overlook in the world of digital marketing. Just because you’re putting out a lot of content doesn’t mean that it’s all good. In fact, you might be doing more harm than good if most of your content is terrible.
It’s better to focus on putting out a smaller amount of high-quality content than it is to flood the internet with mediocre pieces. Your audience will appreciate it, the search engines will appreciate it, and you’ll be able to build a better reputation as a result.
Think Outside the Box
A lot of businesses get so caught up in the day-to-day that they forget to step back and think about their long-term goals. If you’re only focused on what’s happening right now, you’ll never be able to take your business to the next level.
It’s important to think outside the box and come up with innovative marketing strategies that will help you reach your goals. This can be anything from starting a blog to creating an infographic. While taking this approach, don’t be afraid to try something new every so often. Surprise your audience with fresh content and watch your traffic grow.
There we have it – these are just a few digital marketing tips that you need to keep in mind this year if you want to stay ahead of the competition!
