In this video I walk you through how to track variable conversion values from your Shopify website and report those values back to Google Ads so you can properly optimize your campaigns.If your website sells multiple items of varying price, you’ll want to watch this guide so that each checkout is properly reported to Google Ads.
Here is the edited code you will need to copy/paste into the Google Ads conversion tracking snippet so that your conversion tag properly reports back conversion values to Google Ads.
‘value’: {{ checkout.subtotal_price | money_without_currency }},
‘currency’: ‘USD’,
‘transaction_id’: ‘{{ order.order_number }}’
