It’s easy to ask a satisfied customer for a review, but a whole different issue when you’re asking for a video. Most business owners are hesitant to request video testimonials because they feel it’s a bit over the top. But by doing it the right way, it’s very possible to obtain high-impact video that establishes credibility and fuels growth, especially for those focused on West Palm Beach SEO.
This guide from Trigger Digital will show why video testimonials are so powerful and how you can begin to gather them from your valued customers. Making it easy and seamless will help you take your brand advocates and make them your strongest marketing asset. If you’re wondering how to get video testimonials from customers, the following strategies will set you up for success.
Why Are Video Testimonies So Powerful?
The video testimonial is able to evoke a degree of sincerity that the written review simply cannot accomplish. If a possible customer hears and sees a sincere person speak of their good experience, it will create a powerful emotional appeal. The audience will witness genuine excitement through body language and voice inflection that will make the testimonial so much more credible and compelling.
This personal touch engenders a powerful sense of trust that’s so crucial to converting prospects to repeat business. The video will powerfully show, not tell, the benefit your service or merchandise gives. For businesses, investing in client testimonial videos can make a measurable impact on conversion rates.
Easy Ways to Obtain Video Testimonials
The secret to brilliant video testimonials is keeping the experience smooth for your customers. Begin by reaching out to your most enthusiastic customers – the ones that already adore your brand. Contact them personally by private email, informing them how much their testimonial will mean to you and how their experience will be able to help someone else.
Give them a few framing questions so that they have an idea where the conversation is heading, but otherwise allow them to talk openly. Make sure it is very clear that industrial-strength machinery is not needed; a phone recording will do. Think of a small compensation for their time in the form of a gift card or a coupon. When you make it simple, you increase the likelihood of capturing authentic customer testimonial videos that resonate with your audience.
Promoting and Using Your Videos
Once you have your video testimonials in your possession, it’s time to get them to work for you. Prominently feature them on your website’s front page and top landing pages to immediately establish credibility amongst new visitors. Prominently post them across your social media profiles, such as LinkedIn, Instagram, and Facebook to expand your reach.
In addition to that, these videos may also be included in your email marketing initiatives for lead cultivation purposes and to reiterate the brand’s value. Incorporating testimonials in your pitch presentations may also offer strong evidence to seal the deals. By placing these videos in appropriate marketing touchpoints, you get the most benefit from these and also fortify your brand’s image.
Leverage Video Testimonials for Growth
Video testimonials are a compelling and interactive means of building credibility and business momentum. It’s easy to empower your happy customers to tell their stories so that you have a library of raw content that speaks to prospects. Start integrating these simple methods today to gather compelling social proof that will set your business ahead of the competition. Contact our team at Trigger Digital for more information!