If you want to create leads and get your business in front of potential customers within geographic areas that matter, Google Local Services Ads is an effective way to go. With this type of ad, you can target local customers and get your business noticed in the areas that are most important to you. After taking you through the basics, we’ll go through a few tips on how to generate leads in Google Local Services Ads. Remember that local SEO services in West Palm Beach can help if you’re not feeling confident by the end of this guide.
What are Google Local Services Ads?
Google Local Services Ads are a type of pay-per-lead ad that allows businesses to advertise their services in geographic areas. Through this program, businesses can target specific areas and be visible to customers in those locations.
For example, if you own a plumbing business in New York, you could create a local services ad that only appears when someone in New York searches for plumbing services. This way, your business is more likely to be seen by those in the area who are actively looking for such a service.
Who are Google Local Services Ads Designed For?
Since Google Local Services Ads are pay-per-lead, they are best for businesses that already have a steady stream of leads; this makes them an excellent choice for services like plumbing, HVAC, landscaping, auto repair, and home cleaning. These are all services that require a customer to contact the business to receive the service, so it would make sense that these businesses are best suited for Google Local Services Ads.
Benefits of Google Local Services Ads
Google Local Services Ads have a few main benefits that make them an attractive choice for any business.
First, they are incredibly cost-effective. Since you are only paying for leads that result in an actual sale, you won’t be wasting money on ads that don’t convert into business.
Second, you can target specific areas that are important to your business. By creating ads that only appear in certain geographic areas, you can be sure that your money is being spent on leads that are likely to convert rather than people on the other side of the country who can’t utilize your services.
Finally, Local Services Ads allow you to stand out from the competition. With so many businesses competing for customers’ attention, it can be difficult to get noticed. But with an ad that only appears in your targeted geographic areas, your business will be seen first by those who are actively looking for the services you offer.
Tips for Generating Leads with Google Local Services Ads
- Offer an incentive for customers to reach out. Offering a discount or a free consultation can be a great way to entice potential customers, drive more leads, and increase conversions. Without this incentive, customers may be less likely to reach out. When encouraging actions on the internet, it’s all about giving people a reason.
- Create engaging ad content. Ads should include keywords that the customer is searching for, positive reviews from existing customers, and an engaging call to action. If your ad is easy to read, looks attractive, and has good reviews, customers will be more likely to reach out.
- Monitor your campaigns constantly. Google Local Services Ads is a pay-per-lead system, which means that you are investing money into each ad. Monitor the performance of your ads and adjust accordingly to make sure that you’re getting the most bang for your buck.
