The average person spends about 2 hours and 3 minutes on social media each day. Because this is such a huge chunk of people’s waking hours, social media ads are the perfect way to reach consumers on a regular basis.
To make your ad stand out, you’ll need to make it eye-catching and unique. This is often easier said than done, but you can create advertisements that convert with a little bit of effort and research. Read on to learn how to hit those in your target audience with high-quality ads that they actually care to see.
Incorporate Your Brand Imagery
Digital ad campaigns must be goal-oriented. The objective is to make yourself memorable and stand out above your competitors. Because of this, the first step to engaging social media marketing is to create ads that showcase your brand imagery.
Generally, this means including your logo or mascot in some form. If you want to try something a bit different, you can instead showcase other facets of your cohesive brand. This means other images, slogans, and fonts are important to consider.
Be Mobile-Compatible
Today, about half of the world population primarily uses mobile devices to get online. By 2025, this number won’t just increase to 72%. These 72% of people will also exclusively get onto social media via smartphones.
If you format your ads to look great on desktop, you still aren’t going to generate a high ROI unless they also pop on mobile screens. Make sure that all facets of your digital marketing campaign are designed primarily for mobile users.
Think About Your Format
Creating mobile ads isn’t the only thing to consider when thinking about formatting. There are tons of different social media platforms out there that each have different ad formatting requirements.
You’ll choose your social media platform depending on your audience. For example, those targeting middle-aged executives will use Facebook and Twitter. Those looking to engage younger people will want to tailor ads to TikTok or Instagram.
Make sure to research the ad format of your desired platform including dimensions, spacing, and horizontal/vertical orientation. Think about whether images are the best way to reach users or whether video or interactive content is better. This will make your ad more appealing to those on your target platform so that they can get the most information possible.
Use Color the Right Way
Color is one of the most important parts of any advertisement regardless of its format. It’s usually a good idea to incorporate your brand colors in some way, but you also may want to choose a hue that matches the product that you’re advertising. Analogous, complementary, and monochromatic color schemes all look awesome and pop when integrated into an advertisement.
You also should consider color psychology when choosing your hues. This is the scientifically-proven phenomenon that describes the ways that color affects mood.
For example, a calming brand may want to use blue- the most popular color in the world- to convey a sense of comfort. Those who want to be energizing and social should consider orange. Yellow is great for promoting happiness and pink works for romanticizing traditionally feminine products.
Consider Minimalism
Minimalism is the idea that less is more, and it’s a great way to create online advertisements. Generally, you’ll be reaching tired or bored audiences that are scrolling mindlessly through their favorite apps. They don’t want any heavy reading or overly complex images.
You can create ads that use infographics and clipart to stand out in an edgy and eye-grabbing way. Integrating no more than 2-3 colors also may be beneficial unless you’re showing off a colorful product. Avoid images that have a lot going on and reject full paragraphs of text.
Your objective is to get people to stop scrolling, become interested, and click on your ad. They’ll be more receptive to simplicity and no-frills imagery.
Make It Move
88% of consumers are looking to see more video content in 2022. Additionally, those who see a video about a product or service are 86% more likely to make an investment. These statistics make it clear that brands like yours will see higher conversion rates when you use video content.
While some mobile ads can feature simple still images, you also should create some that move. Animated infographics are a great simple choice for social media ads because they’re fun and eye-catching. You also can showcase product videos that illustrate each item from multiple angles.
Use the Right Tools
Regardless of your ad type, you’re going to need high-quality editing tools to throw your image together. Photoshop is a necessity, and a basic plan probably isn’t going to cut it. You’ll also need access to stock photos and professionally-taken product images.
For video content, you’ll also need high-end video editing software. You want your advertisement to look as professional as possible, so amateur tools aren’t going to cut it.
Get Professional Assistance
Accessing high-quality tools can be extremely expensive. Creating ads also takes a lot of time that you could spend fostering consumer relationships, finding leads, and generating innovation regarding your core product. Plus, without expert knowledge of advertising and the tools needed for it, you’ll wind up with sloppy ads that don’t convert.
That’s why investing in professional help is key for social media advertising. The best expert can reach customers with mobile-friendly designs and current marketing trends so that you can have a cutting-edge social media marketing campaign. Don’t be afraid to make this worthwhile investment.
Develop Awesome Social Media Ads Today
While developing engaging social media ads can be a challenge, knowing about consumer needs and how to meet them makes the process much easier. Professional assistance also simplifies things and makes your high-quality ads more effective.
Now that you know how to create and launch great digital ad campaigns, it’s time to get started. Trigger Digital is committed to employing expert knowledge and tools to help you create social media marketing strategies that convert. Contact our experts to talk about your individual needs and begin creating ads with a high ROI.
