SEO is one of the most important aspects of online marketing. It can be difficult to determine how many keywords you should target on each page of your website. With this in mind, let’s delve into some common questions to see if we can find some answers.
Why are Keywords So Important?
It’s 2022 – are keywords really still important? The answer is a resounding yes. While the tactics and strategies may have changed over the years, keywords are still a critical part of SEO. They help search engines understand what your website is about and match it with relevant searches.
For example, let’s say you own a dog walking business in Seattle. Some of the keywords you might target on your website include “dog walking Seattle,” “dog walkers Seattle,” and “dog walking services Seattle.”
If someone in Seattle searches for “dog walking services,” Google is likely to show your website as a result because it understands that your website is relevant to that search. When you don’t pay attention to keywords, you’re missing out on an opportunity to connect with your target audience. Instead, your competitors will show when your audience searches for businesses of your type.
Keywords Per Page
But how many keywords per page? How many keywords should you focus on per page? Typically, every page of your website should have its own unique focus keyword. That doesn’t mean, however, that you can stuff that keyword as many times as possible onto the page. In fact, that keyword stuffing will likely result in a lower search ranking.
As well as the main keyword, you can also add variations of this keyword into the content. For example, if your focus keyword is ‘dog grooming’, you could also use variations such as ‘pet grooming’, ‘animal grooming’ and so on. This will help your page to rank for a wider range of keywords, not just the one. However, ensure that you only have one main keyword per page – this is where most of your attention should go when creating content for the page.
It’s also important to remember that quality is better than quantity when it comes to SEO keywords. So, rather than trying to cram as many keywords onto the page as possible, focus on making the content as relevant and useful to your audience as possible. This will not only help with your SEO but also encourage people to stay on your page. Search engines are getting better at recognizing intent, and this means that the value of the content is more important – genuinely useful content is rising to the top this year.
What Happens When Too Many Keywords are Included in Content?
As an SEO Palm Beach service will explain, having lots of keywords on a page can result in something called keyword stuffing. This is where the keywords are so densely packed into the content that it becomes difficult to read; if it’s difficult to read, its value decreases to search engines because it’s unlikely to help readers.
Furthermore, there’s also a risk that your pages will compete against each other for ranking if there are too many similar keywords on different pages. If this happens, it becomes difficult for search engines to determine which page is more relevant to a particular search. As a result, your pages may end up competing against each other instead of working together to rank higher.
If your website has lots of pages, you can afford to focus on one per page with some variations!
