It’s a question that comes up often in the SEO world – can you do SEO without access to cPanel? The answer is yes, but it’s not easy. In this blog post, we’ll discuss cPanel access and why it’s important for digital marketing services. If your agency has just asked for access, you can feel a little nervous handing it over. So, let’s discuss the issue today.
What is cPanel?
Before we get into whether an agency needs cPanel access for SEO, let’s discuss what it is exactly. cPanel (also known as control panel) refers to the web-based hosting management system. It’s widely used by website owners and digital marketing agencies alike. It allows users to manage their websites with various tools like File Manager, FTP applications, Script Installers, Security Center, and more.
Why Do Agencies Require Access to cPanel?
An agency needs access to your website’s cPanel for a variety of reasons. The most common ones include:
Manage DNS Records – To add or update records in the Domain Name System (DNS), agencies need access to the cPanel. This is necessary for setting up domains, redirects, and subdomains.
Install Applications – Agencies use cPanel to install applications like WordPress, Joomla, etc., that are required for SEO purposes.
Access Web Performance Statistics – Through cPanel, an agency can monitor the performance of a website. This includes server response time, total traffic, and uptime percentage.
Password Management – Agencies can set and reset passwords through cPanel when needed. For example, this could be if a user forgets their password or if an agency wants to change the password of its account.
Security – cPanel uses surveillance software and other security features to protect the website from malicious attacks. This includes setting up firewalls, spam filters, and malware detection.
Is it Possible to Do SEO Without Access to cPanel?
Yes, it is possible to do SEO without access to cPanel. Agencies can still optimize a website for search engine success by using certain techniques. These techniques include researching and using relevant keywords, creating content that is optimized for search engine queries, and utilizing link-building strategies. Additionally, agencies can use other software such as Google Analytics to track website visitor activity and assess security.
However, without access to cPanel, agencies may not be able to fully protect a website from malicious attacks. Without the ability to set up firewalls and access server logs, a website may be vulnerable to attack. Furthermore, without access to cPanel, agencies won’t be able to perform routine maintenance on a website. This includes tasks such as running periodic backups and updating software to ensure compatibility with the latest version of a CMS system.
Staying Safe While Allowing Access
So, what if you need to provide access to third-party professionals like SEOs, but also want to keep your website and data secure? The answer is to use a reliable and professional agency because they will be bound to various industry regulations. With the best SEO services in West Palm Beach FL, you get the reassurance of a professional business with lots of experience not just in the industry but also with compliance.
All in all, when it comes to SEO, it’s safe to hand over access to your CPanel if you choose the right freelancer or agency to work with. While an agency can perform certain tasks without it, they will be limited, and this can impact results.
