The Internet is a big library of websites, holding about 1.88 billion websites existing today. Have you ever wondered what it would be like to be above most of those websites? It’s time you get introduced to something known as search engine optimization or SEO.
SEO is a marketing strategy that can improve your online presence and traffic. To walk you through the basics of SEO, here’s our beginner’s guide to SEO.
What Is SEO?
SEO is short for Search Engine Optimization. It’s the process of helping your website rank better in search engines. SEO optimizes your site so you can get more high-quality, organic traffic.
SEO deals with every search engine available, from Google to Yandex. It has plenty of categories, including on-page VS off-page SEO and white hat VS black hat.
It’s a process that’s usually a part of online marketing strategies. SEO also goes with other tactics, such as social media marketing and content marketing.
Why Should You Try SEO?
Your website needs plenty of specific and high-intent traffic. SEO marketing can increase your chances of converting prospects into loyal customers. Here are several reasons why you should start using search engine optimation.
Search Engines Can Find Your Site
SEO is a great way to get your brand in front of your audience while searching for information. Consumers tend to turn to search engines when they want to know more about new products, services, and businesses. SEO can help your website show on the first page when they look for specific keywords.
Link Building
Google personalizes your search results using your location and friends. They use one element to see what kind of content matches you by looking at links. If a well-respected and trusted website links to your site, search engines may label you as a trustworthy site.
Adds to Your Credibility
SEO agencies improve your content into something valuable and informative. Your content is an opportunity to build credibility and trust with your audience. When people see your site as something reliable, they may subscribe and share your content with other people.
Stay Ahead of Your Competition
SEO is a chance to raise your site clicks and visibility. With larger click rates and traffic, you can move up above your competition.
How to Start With SEO
SEO is a long-term process, meaning that you have to wait and be consistent to achieve success. Are you interested in starting with the basics of SEO? Read on to know where to start with SEO and how to use it for your business success.
Find the Best Keywords
A great start to SEO is finding the keywords that work with your brand and website’s image. Keywords are the phrases that you enter in the search engine to find what you are looking for. Keyword research is essential for making your website reach the top.
Look for the keywords that your target audience generally use when searching the Internet. Make sure that the keywords you use can help you get in rank considering your competition. Only get the keywords related to your page and topic.
Start by placing the keywords on the meta-information. The meta-information is the brief discussion about your page under the title tag. The title tag should also have your keyword as well as the meta description.
Most websites and brands use headings to make it easier for readers to scan the page. Place your keyword at least once on the headers, but make sure it’s relevant. Don’t forget to spread your keyword around the content.
Make A Search Engine Friendly Website
Your website plays a huge role in helping search engines and your target audience find your brand. Start with the links that lead to other pages of your website. Ensure that you have relevant internal links that lead to your top pages in all of your content.
Then, you have to help search engines have access to your pages. Build your pages with HTML to get more attention from search engine crawlers. Search engine crawlers look at your page source code, so don’t solely rely on frames, images, and JavaScript.
Make sure that you also have a structure for your URLs. Your URL should be short and meaningful for visitors and users. As stated earlier, you need to have a great user experience to have more loyal customers. To improve their user experience, you need to have a fast loading website that opens in under one second.
Create More Valuable Content
Along with your keywords, you need to have meaningful, reliable, and truthful content. Write content that targets the needs of your target audience. Make sure that the insights, statistics, and tips can answer their problems.
Don’t write on a topic that you have no experience in. This is where you can hire SEO agencies to help you write on numerous topics. SEO agencies have many agents who specialize in certain fields that can help you create your content.
Make sure that your content is easy on the eyes and easy to read. Break up your ideas to make a logical flow with headings, such as h2, h3, h4, and h5. Use bullet points and numbered lists to get your point across to your audience. Try to avoid using jargon and never stray from your main topic.
Learn About the Technical Side
Start using schema markups on your page to make rich snippets. You can place your business’ operating hours, product price range, or customer ratings. If you use WordPress, all you have to do is download plug-ins like All in One Schema Rich Snippets or Schema Pro.
Then you have to improve your meta description and make it have at least 320 words. Avoid placing dead links on your pages. Dead links are links that lead users to non-existing pages, so make sure you consistently check your pages.
A Beginner’s Guide to SEO: What it is and How it Works
SEO is a great marketing strategy to try when starting a business since it’s a long-term process. Get more organic traffic and increase your traffic by contacting us today! Trusted by Google Partners, we can assist you in improving your website ads and strategies.
