Have you ever been faced with a dilemma of whether to invest in SEO or Google Ads? You’re not alone in this if you have. We have been asked endless times by many of our clients in West Palm Beach which one is best for a particular business. In reality, you do not have to choose between SEO and Google Ads. For many clients, online advertising in West Palm Beach thrives when both are used together.
Intro to SEO and Google Ads
SEO is all about optimizing your website so that it appears higher in Google’s organic search results. Google Ads is a pay-to-be-seen option that puts your business at the top of Google’s search results page. You have to pay for your ad based upon a bidding system so that whenever a user clicks on your ad, you then pay.
Both methods have their own strengths. SEO is a great way to win long-term credibility with Google. Google Ads is excellent for getting immediate results and allows for pinpoint targeting based off of demographics and user actions.
Main Differences in Organic and Paid Searches
First of all, it’s clear that one of the main differences is related to its costs. While SEO positioning entails investment in its creation stage as well as in its subsequent maintenance, Google Ads is a pay-for-performance system that implies a direct expense for all visitors.
In terms of timing too, Google Ads campaigns start generating traffic in a matter of hours, while SEO campaigns can take several months to deliver tangible results. Nevertheless, after your SEO starts picking up traction, it will go on generating leads without incurring costs per click as in the case of Google Ads.
How They Work Better Together
We’ve seen incredible success when clients have utilized a combination of both approaches, especially when considering how SEO and AdWords work together in practice. But why?
Google Ads offers us immediate answers as to which terms are driving those conversions. We factor that data into our SEO strategy, choosing to build for terms that we understand will actually drive business. This is it’s valuable to do pay per click marketing through Google Ads.
Visibility in either paid or organic results will work in your favor because users will feel your brand is credible when it is prominently displayed in a page of search results. Visibility in both will further establish your brand in your market. If you look closely, you will see how SEO and Google Ads work together to maximize overall visibility and trust.
Google Ads is also a safety net while building your SEO. This is because while it can take a few weeks or months to improve your organic rankings, Google Ads will make sure you are not invisible to your customers searching for your services.
A Challenge of Choosing One
By depending only on SEO, you will have to wait for a long time before you get desired results, and in the meantime, you may be missing out on highly valuable visitors that your competitors are reaching through adverts.
In as much as Google Ads is solely depended upon, a new challenge is experienced. Your traffic will vanish as soon as you quit payments. In most West Palm Beach businesses, this is unfeasible in terms of pay per click in highly competitive sectors.
Developing a Comprehensive Strategy
Begin with Google Ads in order to start generating leads while at the same time laying your foundation in terms of improving your organic rankings. Once your organic rankings start improving, you will be in a position to allocate less of your budget in areas where you have solid organic rankings.
This holistic strategy will give you the benefits of two channels in one: immediate returns from your PPC campaign and long-term, low-cost traffic from your SEO methods. This is a strategy that will keep growing alongside your business. With SEO and AdWords (now Google Ads) working in harmony, you set the stage for sustainable and scalable digital growth. Contact Trigger Digital to streamline your marketing strategy today!