Nearly 70% of consumers prefer watching video content over reading text when learning about products and services. Unfortunately, 64% of marketers claim video content is the most difficult type of content to create.
If you’re struggling to create branded content, you’re missing opportunities to reach customers.
Don’t let your business fall behind the competition this year. Instead, start using these video marketing tips to experience lasting success.
With these tips, you can attract and engage customers, increase sales, and boost your ROI.
Start updating your video marketing strategy with these seven tips today!
1. Gather Research
Before picking up a camera, you can set your entire video marketing strategy up for success by gathering research. Research will ensure you don’t make assumptions as you begin creating branded content. Otherwise, your video marketing choices might not appeal to your target audience.
First, specify who your customers are based on demographics like:
Location
Gender
Age
Marital status
Salary
Education
Language
Think about the psychographics that suit your customers, too. Psychographics can include buying behaviors, interests, hobbies, and pain points.
If you’re trying to reach more than one audience group, create buyer personas.
For example, a male college student will likely have different interests than a 30-year-old working mom. Then, determine what questions your customers are asking.
Gather keyword research using Google Trends, SEMRush, Keyword Planner, or Answer the Public. Look for longer keywords or search terms phrased as questions. These queries are more precise.
You can use keyword research to align your video marketing and (SEO) search engine optimization strategies.
Next, determine what content already appeals to your target audience. Look at the video posts your competitors are already creating. Which posts generate the most engagement?
Look at the style of video they’re using, too.
Once you’ve gathered this information, you can use the rest of these video marketing tips to create content.
2. Have a Purpose
You can easily lose your audience’s attention if they can’t find a reason to watch your videos. Before you begin rolling, consider why you’re creating video content. Each video should have its own goal and purpose.
For example, you might want to create videos to:
Build brand awareness and recognition
Generate website traffic
Inform customers about your offerings
Boost search engine rankings
Generate leads and sales
Gain social media followers
Educate customers about using your products
Determine what action you want customers to complete after watching your videos. For example, you might want them to follow you online or subscribe to emails. Perhaps you want to direct them to an online product page to make a purchase.
Create videos that are clear, concise, and purposeful. You don’t have to create long, 30-minute videos.
Instead, you can keep the audience’s attention by creating short videos that remain on-topic.
3. Establish Branding
Before you begin filming, make sure to consider your brand guidelines. Displaying your branding will help awareness and recognition grow. You’ll have an easier time remaining top-of-mind with customers.
Feature your logo, color scheme, and other visual components of your brand within your videos. Otherwise, consider your voice, tone, and personality.
Consider adding your company logo to the bottom corner of your branded content, too.
4. Pick a Style
Before writing a script for your first video, consider what video style you want to use. For example, you can create videos as:
Company culture videos
Q&A/interview sessions
How-to guides
Product demos/tutorials
Lists
Behind-the-scenes videos
Customer testimonials
Vlogs
Establishing a style beforehand can help you determine what content to include.
Make sure the style aligns with your goal, too. For example, you can use product demos to boost sales. Company culture videos can help brand awareness and trust grow.
5. Add EAT
As you write your script, consider EAT. Demonstrating Expertise, Authority, and Trustworthiness in your content can boost your credibility. Establishing your credibility can help you attract more customers.
As you use these video marketing tips, show consumers why they should trust your brand. Highlight the unique value proposition only you can offer.
Consider working with an experienced digital marketing agency that has video marketing experience. They can help you create high-quality, eye-catching videos. Creating quality content can help boost your credibility and increase sales.
While filming, make sure you’re using the proper equipment. For example, you should make sure the subject is well lit. Use audio equipment to ensure every word is clear as well.
Otherwise, viewers will stop watching your video without reaching the end. Low-quality content could impact your brand’s reputation, too.
Edit the video to remove any pauses or mistakes as well. You can use transitions to ensure one clip moves seamlessly into the next. Otherwise, work with your video marketing agency to ensure a quality production.
6. Get SEO Optimized
Use your keyword research to make sure your branded content is optimized for search engines. Google loves video content. It now displays videos at the top of search engine result pages (SERPs) as featured snippets.
Ranking at the top of a SERP will ensure consumers see your videos before encountering other brands.
In fact, video is now the number one form of media used in content marketing strategies. The engagement you can generate is correlated with higher YouTube rankings.
First, make sure you have a specific target keyword in mind before creating your content. Otherwise, stuffing a keyword into a post after the fact could make the post sound awkward.
Include the target keyword in your blog post’s URL and page title.
Add a transcript to your videos as well. Otherwise, add the target keyword to the video’s meta description.
Consider working with an experienced video marketing agency this year. With their help, you can boost your rankings to reach more customers.
7. Start Sharing
When posting your video marketing content on your website, make sure it’s easy for others to share. Add social sharing buttons to your blog to encourage people to promote your content.
Add a strong call to action to your content, too. Make sure the CTA aligns with the video’s underlying goal.
Then, share your video on social media or through email marketing to expand your reach.
Lights, Camera, Action: 7 Video Marketing Tips for Success
Reach more customers and increase sales with high-quality videos this year! Get started by using these seven simple video marketing tips. Remember, you don’t have to start filming alone, though.
Instead, work with an experienced video marketing team to set your videos up for success.
Eager to get started? We can’t wait to help.
Contact us today to learn more.
