There are around 6.648 billion people globally who have a smartphone.
With more than 84% of the planet using mobile devices, it’s clear that brands have a lot to gain from mobile ads. But mobile ads can vary a lot, and there are several things to take into account if you want to make sure you launch an effective ad campaign.
For 7 key factors to consider when creating mobile ads, keep reading.
1. Native Advertising
Mobile devices are quite personal, so you need to think about the sort of content people will be happy to receive on them. This makes native advertising ideal. It involves placing advertisements into surrounding content in a natural way so that it doesn’t interfere or look out of place.
This isn’t a new concept, but not all brands make use of it. Traditional banner ads sometimes feel a bit forced on the user, and people may naturally avoid them. Advertisements that fit into their surroundings well tend to have a higher CTR (click-through rate).
Native advertising helps brands display adverts to people whose activities suggest they’re more likely to have an interest in that brand.
You also want to consider the devices your ads will be displayed on to help increase relevancy. Smartphones are generally used throughout the day for shorter periods, while tablets are more often used when people are at home for a longer time.
2. The Potential of Video Content
Video content has become one of the most powerful marketing tools available. When presenting a product or a service, a video is an excellent way to display things in action and provide detailed information. It’s a much easier way to inform people about your brand than written content.
Many of the best marketing strategies include video content to some degree. Using video is a great way to help build a relationship with your customers. You can use it to interact more with your audience, giving your company a face and a voice that people can form a bond with.
If you want to run an efficient video campaign, there are some practices you should follow:
Maintain high-quality video content
Have a strong opening – you want to catch people’s attention
Try different types of videos and analyze how well they perform for future reference
Make sure content is current and relevant
Keep landing pages mobile-friendly
Live video can be used to give customers a chance to interact directly with you and your brand, though this isn’t necessarily ideal for advertising. Many brands are looking toward video content combined with rich media. This allows people to interact with video ads, helping to boost engagement.
3. Programmatic Is Key
Digital ads are most effective when they are shown to the right people at the right time. Machine learning programmatic helps with this.
You can use artificial intelligence and real-time data to better understand the behavior of customers. Using a range of advertisement formats and different devices, specific ads can be shown to users at times when they will be most effective.
You can track how well things perform and make quick changes as and when you see fit. Through this, you can achieve more interactions and conversions.
4. Your Target Audience
You could be making some of the best ads possible, but if they aren’t suited to your target audience, you’ll just be wasting resources. Knowing who your customers are and understanding their smartphone habits will help you create more effective mobile ads.
When buying a new product many people use their smartphones for part (or all) of their purchasing experience. Paid search results and native ads will help increase exposure to your brand and show online ads to people in the right circumstances.
If any of your target customers use tablets then you may want to add banner ads to your strategy as they can be more suitable. People use their devices to find a range of information about brands such as:
Prices
Reviews
Offers/promotions
Store directions
Store contact details
Think about what your customers will be looking for and implement it into your advertising strategy to achieve the best results.
5. Diverse Ads
Your target audience is likely to have different types of people, so you should use different types of ads. Try to think from the perspective of anyone who would be interested in your product and develop your mobile ad ideas around these viewpoints.
If any of your customers are gamers, for example, then in-game mobile ads could be very effective. There are several types of ads you can use such as banners, in-app ads, SMS ads, and more.
6. The Importance of Social Media
As of the start of 2022, over 4.62 billion people are using social media globally. Some people use a single platform, while others use multiple. Either way, not using social media to market your brand means missing out on a potentially huge audience.
Any good digital advertising campaign will feature social media advertisement to some degree, and when done right it can be very effective. It’s generally free to set up social media accounts for your brand, and there are some ways you can even get people to advertise your products or services on their own pages.
The best way to do this is through contests and giveaways. Create a post that offers a reward to someone if they share the content/tag friends. This way, the reach of that post will be extended massively as more and more people share it.
7. Focus On Your Goal
In the beginning, you should have a specific goal, and you want to keep focused on this constantly. It can be easy to lose sight and go off track, which may lead to ads that aren’t quite right for your marketing campaign.
Keep an eye on various KPIs such as sales, click-throughs, and searches so that you can monitor progress and see how well it lines up with your initial goal.
Utilizing Mobile Ads
With the number of mobile users all over the world, it’s important for any brand to make good use of mobile ads to grow their company. With that in mind, it can be hard to develop an effective advertising campaign.
Trigger Digital is a leading conversion digital advertising agency. We can help you create a strategy that will extend your reach and bring in new customers, helping to lead your business to success. To find out more about our services click here to contact us today.
