If you’re running an online business, then you know that a strong landing page is essential to your success. A good landing page will help you convert more of your website visitors into customers, which is why it’s so important to make sure your page is effective. But what makes a strong landing page?
Unique Copy
The first thing you need to make sure of is that your landing page has unique copy. This means that the content on your page should be different from the rest of your website – one of the biggest mistakes that you can make is keeping the copy the same from one landing page to another and only changing small details. It should be focused on selling your product or service, and it should be written in a way that’s compelling and interesting.
Compelling Offer
Next, your landing page needs to have a strong offer – something that will make people want to act. While this means purchasing a product for some, for others it might mean signing up for a newsletter or downloading a white paper. Whatever the offer is, it needs to be something that people will value enough to act.
Clear Call-To-Action
Your offer also needs to be accompanied by a strong call-to-action (CTA) – something that tells people exactly what they need to do to take advantage of your offer. While some brands worry about offending visitors, there’s nothing wrong with a huge button that points them in the right direction. For example, this could be a button that says, “Download Now” or “Sign Up Here.”
The CTA should be clear, concise, and impossible to miss. If someone must search for it, chances are they won’t find it. What does this mean? They go elsewhere.
Simple Design
While the offer and CTA are important, so is the overall design of the landing page. A cluttered, confusing page will only serve to frustrate visitors and make them leave. The best landing pages are clean and simple, with a clear hierarchy that guides visitors to the CTA. Here are a few features to consider:
White Space – It makes the page easier to scan and helps draw attention to key elements.
Form Fields – In short, the fewer the better. You don’t want to ask for too much information upfront, as this will only serve to dissuade visitors from completing the form.
Concise Headline – This should be immediately obvious to anyone who lands on the page and should give a good indication of what the page is about.
Try to look at the landing page objectively and ask yourself whether it is something you would respond to positively if you landed on it. If not, then it’s likely that your visitors won’t either.
Mobile Optimization
In today’s world, your website must be optimized for mobile; this means that it should be responsive and easy to navigate on a smaller screen. If you’re not sure whether a particular element on your landing page is effective, you can try a West Palm Beach SEO Agency or consider running an A/B test. This involves creating two versions of the same landing page and testing to see which one performs better.
Clear Headline
Finally, the whole purpose of your landing page is to persuade someone to take a specific action, so make sure that your headline is clear and concise. It should be no more than a few words long and should directly address what you want your visitors to do.
