The car you drive, the shoes you wear, and the coffee you buy aren’t random choices.
All these are a result of consistent, high-quality ads and marketing from brands who have made themselves known to you. That’s the power of advertising.
If you run a business, you have that same power at your fingertips.
You just need to know how to use it. Read on to learn about the many benefits of responsive display ads and why they should be the next step in your marketing strategy.
1. Responsive Display Ads Are Cost-effective
When you think about the costs of an ad, you probably consider the costs of each click. But for every ad campaign, there is an overhead cost that comes before that.
It’s the time you spend designing and planning an ad campaign, writing copy, and producing striking images.
When you add in that cost, you’ll see why choosing an ad approach that lets you stretch your budget as far as possible is essential.
A responsive display ad is likely to reach a vast audience and allow you to advertise across different platforms, devices, and countries.
It means you have ample opportunity to make that ad work for you without returning to the drawing board. Cost-effective advertising means a better return on ad spend (RoAS) – a key success metric for any advertiser.
2. Responsive Ads Work Across Different Devices
When you pay for ads, you want to ensure they work across any device. It gives you the broadest range of people, including those who browse on their smartphones, desktops, or tablets.
A responsive ad will provide you with that adaptability across devices.
The ads will change size, resolution, and format to fit neatly on the device’s screen without ruining the user’s experience. Which means it will help improve your conversion rate.
It also helps strengthen your brand recognition because users will see your ad in many formats at different times. And since most people need to see an ad repeatedly before they convert, that’s important for your advertising strategy.
3. You’ll Connect With a Vast and Varied Audience
Ad algorithms are improving all the time. So, by taking advantage of responsive ads, you have the power to tailor your ad reach and connect with new and different audiences all the time.
It allows you to try angles you may not have considered before with your ad campaigns.
For example, these algorithms can track user behavior and help optimize who your ads are shown to based on those most likely to respond.
And sometimes, companies find that challenges their assumptions and that their product and ad campaigns resonate with an audience they didn’t predict.
So, it gives you the potential to expand your business in new and exciting ways.
4. You’ll Offer Your Audience a Superior User Experience
Gone are the days when users need to close multiple ad popups each time they visit a website. Ad platforms have worked hard to integrate the experience with website browsing and make it a more relevant and enjoyable addition.
They’ve done this by improving the layout and presentation of ads. And they’ve also achieved it with better targeting, meaning the ads you see are more likely to be relevant to you. Responsive display ads have led the way here.
So, it’s something to remember when starting an ad campaign. An excellent user experience means your audience is more likely to notice and respond to your ads, helping to boost your conversion rates.
5. You Get Advanced Optimisation Capabilities
Any ad campaign needs continued testing and optimization to achieve that positive ROI. So, you need platforms with advanced capabilities to work alongside you to find the best performance for all types of ads.
Responsive display ads have many ways to fine-tune your ad for testing and optimization. You can test different ad copies, formats, images, and more.
It means you can take that systematic approach to testing that will help you find the sweet spot that will give you a profitable and high-conversion campaign.
Platform interfaces make these testing steps easy and fast, so you can split test ideas without redoing an entire campaign.
6. You Can Create Personalised Ads
Responsive display advertising allows you to create dynamic content, providing a more personalized experience for your audience.
For example, you can change the content in real-time based on the feedback you get about user engagement with your ads. Or you can personalize your ads to tap into different demographics, such as age.
The beauty of personalization is that it makes an ad more relevant to that person. And if the audience feels the ad aligns with who they are and what they need, they’re more likely to convert.
They’ll also remember your brand for all the right reasons. Brand recognition increases when the audience feels the brand is “for them.”
7. You Can Develop More Creative Ads
Creativity in a marketing campaign is the best way to set your business apart from your competitors.
It also helps stop ad blindness, which happens when an audience starts to ignore formulaic ads that appear frequently on their screen.
With responsive display ads, you can experiment with many different headlines, images, and formats. So you aren’t limited by what you can achieve creatively.
You can use modern approaches like brand storytelling to create a more engaging experience for your audience.
Furthermore, since you can monitor ad performance at a granular level, you can see early on in the process whether your creative approach works. If it is, your conversion rate will increase.
8. Responsive Display Ads Save You Time
Streamlining your marketing activities can have a significant impact on your business. Responsive display ads make it easy and efficient to set up new campaigns, so it helps you save time and reduce your workload.
For example, you can manage the setup of different types of ads without having to make every change manually. So, if you need a separate ad size for a specific screen, responsive display ads can give you that automatically.
This efficiency saves you time and frees your marketing team for other work. It means they can focus on other important things, like creating new campaign ideas or managing social media marketing campaigns.
Meanwhile, your display ads will continue to run and perform with minimal input.
9. It’s Easy to Track the Performance of Your Ads
Once you place a display ad, you don’t want to be in the dark about how that ad is doing. Otherwise, that could become a costly mistake. Performance tracking helps you optimize or halt ads if they don’t do as well as you’d hoped.
With a responsive display ad, you’ll get detailed insight into your campaigns to help analyze every aspect.
For example, you can test different headlines to see which performs best. Or you can track how your ads perform when targeted at various demographics. Real-time performance tracking helps you adjust campaigns when it suits you.
It means you always have a dashboard that tells if your ad spend is working hard for you. So, you don’t need to worry about an underperforming campaign running indefinitely.
10. You’ll See Improvements In Your Conversion Rates
Responsive display ads give you the power to change and optimize your ads. If you take full advantage of that functionality, you can benefit from improved conversion rates.
You have unlimited opportunities to enhance the engagement and reach of an ad. Perhaps that’s from trying different creatives or changing the targeting of that ad to a new demographic.
It could be a minor change, like a slight reword of the ad headline. The choice is up to you, but each change is easy to monitor in the ad dashboard. So you can track the things that work and drop the ideas that fail.
Every incremental change will get you closer to the point where you see a noticeable boost in your conversion rates. Doing that can turn an expensive campaign into a highly profitable one for your business.
11. You Could Gain a Competitive Advantage
Display ads are the best way of leaping ahead of your competitors.
By promoting your business in front of your target audience, you can make your brand the one people remember when they are ready to buy – instead of your competitors.
That can be a massive advantage if you are in a crowded marketplace.
Getting the attention of your target audience can make you the leading product in your field, especially if your competitors aren’t paying for advertising.
That brand strengthening will positively affect your other marketing efforts, such as gaining a following and reach on social media.
The Many Benefits of Responsive Display Ads
Ongoing marketing can see you make steady growth with your business, but only advertising can help it skyrocket.
As you can see, there are many compelling benefits of responsive display ads, and the sooner you begin to experiment with campaigns, the faster you can start to see results.
Take the first step now by getting in touch with our team at Trigger Digital. Our expert advertising consultants can help get you off to the perfect start with your advertising strategy.
