So you’ve been working hard on your social media ads, yet your efforts aren’t leading to desirable outcomes?
Social media ads are a great challenge to most digital marketers. You’ve got to find a way to stand out from your competition. You have to learn what draws an internet user to digital advertising.
So how do you do it? What are the different protocols for Google Ads versus Facebook Ads?
This guide will show you how to make your social media display ads stand out from its competition. It’ll show you how to design the perfect ad to increase clicks and conversions.
Let’s start with planning digital ad campaigns. Keep reading to learn more.
1. Have a Plan
You want to have a plan on how you want to market your brand. For example, do you want to send out generic ads that explain your brand?
Or do you want to promote a specific product or service that your brand offers?
When deciding on the display ads you want to consider if you want paid digital advertising. You should first set a budget of how much you’re willing to spend on your ads.
If your ads are generic, it’s best to keep a tight budget. For focusing on your products/services, you can go a bit higher on the budget. Next, you also want to look at geofencing.
This refers to deciding the geographical locations you wish to reach with your lead campaign ads. If these regions respond well to your ads, then you want to consider retargeting them in the future.
Your plan doesn’t have to get set in stone. But make sure that each time you launch a new social media ad, that you create a blueprint first.
Your blueprint should set the following goals:
How much you are willing to spend on the ad?
What is the reach (views) you wish to receive?
What’s your conversion goal?
How many clicks do you hope to receive?
How long do you wish to run the ad for?
Do you hope to rerun this ad in the future?
2. Make Video Ads
When possible, you want to make sure you use videos in your social media ads. Additionally, you should consider creating YouTube ads and even pre-roll video ads.
YouTube ads will play during breaks of popular YouTube videos made by other creators. Pre-roll video ads start before a featured video. These both will also show on mobile ads.
Video will continue to rise in popularity and will engage your audience more than text or images.
You want to consider what type of video ad works best for your goal. For example, do you want an animated explainer? Do you want a video testimonial featuring real customers?
Whenever possible, consider creating video ads over static ads. As your business scales, you should increase your budget for video ads as well.
3. Programmatic
Programmatic refers to automating your tasks to make the process more efficient. This has to get applied to your social media ads as well.
You should look into using a social media scheduler to post your ads. You can start with posting once or twice per month. As your brand grows, you can post once a week or every few days.
To get more success with your conversion campaigns, you want to be consistent with your output. After your audience sees a few regular ads, they’ll be more likely to engage with your brand.
4. OTT Advertising
This refers to “over the top” advertising and involves displaying social media ads through smart and connected TVs.
This allows you to target an audience who spends much of their time watching TV. As TV is still a popular medium, you want to make sure your ads can reach TV screens as well as computer screens.
The best way to do this is to share your ads on streaming services. We’ve already mentioned the importance of creating YouTube ads.
You can also consider creating ads for streaming on Hulu, DailyMotion, Vevo, etc. You can also create audio ads to stream for iHeartRadio, Pandora, and other audio streaming services.
You want to make sure that you optimize your social media ads for high-definition TVs. You don’t want a video ad that looks great on an iPhone, but not on a 70-inch TV.
5. SEM
Search Engine Marketing (SEM) refers to promoting your brand through search engines.
For example, you can create search engine ads that link to your social media ads. You can create Google My Business or Bing Listings which also link to these ads.
SEM is a form of creating ads to push your brand to the top of search engine results pages. Often, you’ll have to pay a fee for SEM services. It’s best to do this as your brand grows.
6. SEO
Search Engine Optimization (SEO) refers to a set of practices to increase your visibility on search engines. This is a version of SEM that doesn’t require any cost and is much easier.
For example, when you post a social media ad you can start with implementing the right keywords in your captions. Whether on Instagram or Facebook, these captions will help boost your ad in search engines.
You can also use trending keywords in your niche within your hashtags. You have to make sure that you spend time researching the trending keywords.
These keywords will change on a regular basis. As such, at least once per month, you should consider rewriting your ad’s captions and adding new hashtags.
Search engines remain the primary method for discovering a new brand. If an internet user comes across a social media ad, they’ll be more likely to engage with your brand. West Palm Beach SEO Agency can help you to increase your visibility on search engines.
Succeed With Social Media Ads
Follow the steps in this guide and you’ll succeed with social media ads for your business.
The main thing to focus on is to have a plan for each of your digital marketing campaigns. Have a specific purpose with each ad that you create.
Use video when possible and make sure you incorporate other aspects of digital marketing whenever you post.
Please share this guide with your fellow entrepreneurs. You can also find our digital marketing services to help grow your brand.
